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John Hirschboeck, former president of Young & Rubicam and general manager of the Lincoln Mercury account, has assumed the title of director of special projects and planning for all of Y&R’s Ford business worldwide, a new position.
Hirschboeck remains based at Y&R’s Irvine, Calif., office. His previous position on Lincoln Mercury was recently filled by former Aetna U.S. Healthcare executive David Murphy [Adweek, Oct. 18].
A one-time president of Lexus agency Team One Advertising, El Segundo, Calif.,
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