John Hirschboeck, former president of Young & Rubicam and general manager of the Lincoln Mercury account, has assumed the title of director of special projects and planning for all of Y&R's Ford business worldwide, a new position.
Hirschboeck remains based at Y&R's Irvine, Calif., office. His previous position on Lincoln Mercury was recently filled by former Aetna U.S. Healthcare executive David Murphy [Adweek, Oct. 18].
A one-time president of Lexus agency Team One Advertising, El Segundo, Calif., Hirschboeck joined Y&R in Detroit three years ago. He was central in the launch of the Irvine operation when the agency followed Lincoln-Mercury to California, and led the extensive hiring process that ensued. --James Zoltak