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GlobalHue expects to leverage the contacts and reach of Russell Simmons to entrench itself deeper into a young urban market.
GlobalHue CEO Don Coleman called Simmons, who becomes the agency’s vice chairman as part of a new alliance with the Southfield, Mich., shop, “the godfather of hip-hop.”
“He’s our connection to that community because he has ultimate credibility,” Coleman said. “Some clients, like Courvoisier and others, want to be involved in that community. So he’s going to do a lot for us in that regard.
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