Hills Seeks New TV Shop

Discount Department Store Set To Spend $20 Mil.
NEW YORK–Hills Department Stores, which has seen some rocky financial results but will refurbish its 155 stores nonetheless, is shopping a $20 million TV creative assignment, sources said. The company’s advertising is believed to be handled in-house.
W.B. Doner & Co., Southfield, Mich., resigned all of Hills’ ad duties in June 1997, after one year on the job. The agency abandoned the account because Hills had greatly reduced its broadcast spending from a projected $10 million to about half that, sources said.
Doner’s best-known TV work for Hills starred sitcom comedienne Brett Butler and used the tagline, “Save every way.