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Rebuilding interactive capabilities nationwide for Hill, Holliday, Connors, Cosmopulos is the primary goal for Laurel Rossi, chief integration officer of the Interpublic Group agency.
Hill, Holliday’s recent agreement to purchase SF Interactive [Adweek, Feb. 26], is the agency’s boldest stroke yet to re-establish itself in the Internet marketing space. Rossi has promised, however, that adding SFI is not the last such move that Hill, Holliday will make.
“As an agency, our goal is to own performance online for our clients,” Rossi said.
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