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BOSTON A piece of Bank of America’s marketing business, consolidated at Omnicom Group shops in a high-profile review nearly two years ago, has shifted to Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, the client said today.
Hill, Holliday here picks up BofA’s Boston-based Global Wealth & Investment Management division.
Sources pegged spending in excess of $25 million, and the work consists mainly of direct marketing and collateral chores.
Said Mike Sheehan, CEO of Hill, Holliday, “We have a profound understanding of the affluent client in the financial services space and a successful history creating campaigns that speak to them.”
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