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Veritas Software has unveiled its first global campaign from Hill, Holliday, Connors, Cosmopulos. The work is designed to take Veritas’ message to increasingly senior decision makers, shifting the emphasis from the product-driven ads of the past to portray the company as a worldwide leader in data storage.
The work is the first done under the Mountain View, Calif., client’s new chief marketing officer, Jeremy Burton, who joined Veritas several weeks ago from Oracle.
Burton replaces senior vp, marketing Doug Rosenborough, who led the review late last year that resulted in the $10-15 million account moving to Hill, Holliday in San Francisco.
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