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BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos this week breaks a new round of ads for Liberty Mutual, expanding the “Responsibility. What’s your policy?” theme introduced last year to include home and auto situations.
A quartet of TV spots shows people performing various acts of kindness in everyday situations—a metaphor for the insurance company’s approach to serving its customers. In the ads, these kindnesses (such as stopping a distracted pedestrian from stepping into traffic) inspire others.
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