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Hill Takes Cinematic Approach to BGCL

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BOSTON Hill, Holliday, Connors, Cosmopulos has crafted a pro-bono TV effort supporting the Boys and Girls Clubs of Lynn, Mass.

The work takes the form of a 60-minute film designed as a fundraising tool for use in corporate boardrooms and at social functions. It will also run in TV markets north of Boston.

The featurette, "Building," is shot in black-and-white and it features a brooding soundtrack. On-screen text informs us that "'A Street' has no feelings," while young people describe the daily despair and dangers of living in the inner city, as well as their hopes and aspirations for the present and future.

The Lynn club has 2,800 members, 400 of whom use its facilities and services every day. IPG's Hill, Holliday is based in Boston.

Agency evp, creative chief Kevin Moehlenkamp oversaw the effort. Tom Foley directed. Doug Gould handled art direction and copywriting chores.