Hill Stretches Rockport's Global Footprint

NEW YORK Rockport will harness the power of its parent company in a new campaign themed, “Rockport, now powered by Adidas.”

The effort, the first for Rockport from Hill, Holliday, Connors, Cosmopulos in Boston since it won the account in February, is central to the brand’s strategy of using the Adidas name to significantly boost its global presence. Rockport became an Adidas unit as part of the latter’s Reebok acquisition in 2006.

To underscore the adidas connection, the ads highlight Rockport’s Torsion casual and dress collection, which is based on a cushioning and support technology of the same name developed by adidas.

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