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A dashboard bobblehead doll has evicted come dian Martin Mull from his role as spokesman for the Red Roof Inns motel chain.
The first campaign featuring Red, a business-suited character with flaming red locks of hair, breaks nationwide on April 1. The tag is, “Red knows the road.”
The campaign is the first work Hill, Holliday, Connors, Cosmopulos in San Francisco has created for Red Roof since gaining the $13 million business last September. The shop edged out TBWA\Chiat\Day, Playa del Rey, Calif.,
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