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BOSTON — Hill, Holliday, Connors, Cosmopulos has unveiled an 8-week TV push for Marshalls designed to target teens, marking the first time of late the agency has actively gone after that segment for the discount retailer.
Spots retain the tag “What will you find this time?,” which was first used by the Boston agency in Marshalls ads in 2000. The latest spots, however, employ a youthful, music video feel in an effort to appeal to a younger audience.
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