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Hill, Holliday, Connors, Cosmopulos has named Tony Mayo senior vice president and general manager of the agency’s 50-person customer relationship management unit Hill, Holliday CRM, previously known as MSP Group.
Located in Framingham, Mass., CRM specializes in database management, call center, lead generation and fulfillment chores. CRM currently works for Hill, Holliday clients Minolta and Dun & Bradstreet; the unit also serves RSA Security, Intel’s Shiva division and Simplex, which are not accounts of the parent agency.
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