Hill, Holliday Quits 3

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Hill, Holliday/Altschiller has set its sights on new prospects and the integration of recent wins after resigning from three accounts.
In the past several months, the New York shop has dropped Brown-Forman brands Canadian Mist and Southern Comfort, which billed $5-7 million, as well as the $4-5 million Greg Norman Collection account and the $3-5 million Loews Hotels account.
“A lot of times, agencies are afraid to let go of relations. We had the courage to realize it was time to end.

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