Hill, Holliday Preps for Big Game

Hill, Holliday, Connors, Cosmopulos president Mike Sheehan and newly hired broadcast producer Bryan Sweeney’s previous work at DDB Chicago led to Anheuser-Busch’s decision to hire the agency on a project basis. The shop’s first assignment: creating a Super Bowl spot.

It is the first time the St. Louis brewery has solicited work from the Boston agency. The spot, should it make the final cut, will feature thecompany’s Clydesdale horses, said Bob Lachky, A-B’s vice president of brand management and director of global brand creative.

The Sheehan and Sweeney ten-ures at A-B lead agency DDB sealed the new assignment for Hill, Holliday, Lachky said.

Sheehan was a group creative director at DDB in the late 1990s.