ATLANTA Georgia Ruiz-Torres has joined Hill, Holliday Hispanic as managing supervisor of the shop's CVS Pharmacy account, the shop said.
It's a new position at the Miami shop, and Ruiz-Torres will report to managing director Jose Lopez-Varela. In addition to leading the CVS account, she will help develop new business for the office.
Before joining Hill, Holliday, Ruiz-Torres was brand development director for Opus 7, an independent design studio in New York, where she directed the company's new product and business development in China.
Hill, Holliday, an Interpublic Group shop based in Boston, opened the Miami office in 2003 to provide Hispanic advertising for clients like CVS and Dunkin' Donuts. In the past year, the size of the shop's staff has more than doubled to 15 people and it has added its own clients, including Liberty Mutual Insurance, Uniroyal Tires and SallieMae.
"Georgia brings to Hill, Holliday Hispanic the precise blend of talent, passion and expertise which helps give our clients a distinct competitive advantage in their Hispanic marketing efforts," Lopez-Varela said.