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BOSTON TJX’s Bob’s Stores has assigned media duties on its ad account to roster shop Hill, Holliday, Connors, Cosmopulos as the review for the chain’s creative chores continues, said a representative of Pile and Co., the consultancy overseeing the search process.
The chain spends an estimated $5 million annually on ads. Media was moved to Hill, Holliday without a review.
Framingham, Mass.-based TJX acquired Bob’s in December for $60 million. A review for creative began several weeks ago [Adweek Online, Feb.
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