Robin Raj joined Highway One here last week as executive creative director, replacing Phillip Feemster, who left the agency in January to pursue other interests.
"Robin brings to this agency an exceptional creative portfolio that is widely diverse, spanning disciplines from TV to PC," said Andrew Metzler, agency president and chief executive officer. "This broad experience ... is a solid fit for our clients' communications needs, and helps us to achieve our vision of being a truly full-service, integrated agency."
"I have been watching the agency's development for quite a while," Raj said. "I'm extremely impressed with its growth, strategic approach and high-quality creative work."
Raj, 40, will continue as principal and director of Digital Artists and Writers Group (DAWG) in San Francisco. Highway One has made a minority investment in DAWG as part of its agreement to hire Raj, and plans to work with the company on some interactive projects.
Raj has served as executive creative director at Ikonic since 1996, creating Web sites for clients Microsoft and Virgin Records. Prior to that, Raj served as a group creative director for Foote, Cone & Belding, San Francisco, and True North Technologies.