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Bates USA West has picked up an estimated $5-10 million in advertising duties for a new high-tech startup.
The agency has been tapped to handle creative and media chores for next year’s launch of a yet-to-be named phone service marketed by Blue Diamond Software, Irvine, Calif., according to company president and chief executive officer Blaine Ung.
The service, currently being developed along with Lucent Technologies and Dragon Systems hardware and software, is intended to replace traditional automated touch-tone phone menus with speech-enabled applications that use voice-recognition software, said Ung.
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