High Heating Costs Spur Owens Corning Promotion

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Last winter’s high energy prices had 40 percent of the people surveyed by Owens Corning adjusting their spending to cope with utility bills. That survey was the genesis for a fall and winter promotion from Doner that focuses on the ways insulation can keep heating costs down.

The Southfield, Mich., agency de-veloped the 2001 Fall Insulation Promotion for retailers and contractors to convince con-sumers that buying adequate insulation can help them save money on heating bills and help in the country’s efforts to decrease its reliance on foreign oil, said Michael Baskin, an account management director at the agency.

The campaign, which will run through almost the end of the year, includes a print ad that continues the tagline introduced in a campaign last May for the To-ledo, Ohio, company: “Owens Corning.



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