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BOSTON Hill, Holliday, Connors, Cosmopulos said it has redesigned the Web site of the Massachusetts State Lottery. The new site (www.masslottery.com) goes live today.
According to the Interpublic Group-owned agency here, the site attempts to communicate that the games are not only fun to play, but that thousands of potential winners purchase tickets every day.
A live ticker display on the opening page keeps an updated tabulation of the most current number of winners. Last year, the lottery awarded an average of $9 million in prizes per day to players—the highest payout of any lottery in the nation.
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