High Drama Defines Wal-Mart Re-Pitch

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CHICAGO The twists and turns continued last week as Wal-Mart searches for a new advertising agency in what has become one of the most bizarre selection processes in recent memory.

And as Wal-Mart’s second review this year continues to unfold, the drama surrounding the ouster of client marketing executive Julie Roehm extends well beyond the ad world.

Though the retailer invited all three creative finalists to re-pitch the account, Omnicom Group’s GSD&M in Austin, Texas, a longtime roster shop, declined to participate [Adweek Online, Dec.



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