High-Def DVD Battle Heats Up

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Walt Disney Studios Home Entertainment worldwide president and Blu-ray Disc proponent Bob Chapek on Tuesday blasted the rival HD DVD camp for prolonging the format war when it is clear that Blu-ray is the odds-on favorite.

“Blu-ray’s competition’s attempts to sell less than the best will inevitably be trumped by what we stated from the very beginning: That the Blu-ray technology is not a half-step format that will sell consumers short, but rather it is a revolutionary technology that will change the way we view movies for the long term,” Chapek said near the conclusion of a two-day Blu-ray Festival in Hollywood, Calif.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in