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Among Senior PGA Tour players Joe Inman is known as the most energetic.
In its debut spot promoting Southern Company’s role as an official sponsor of the Senior PGA Tour, Atlanta’s Fitzgerald + Co. links the feisty player with the utility.
“He’s not a household word or a top 10 money winner,” said senior vice president and groupcreative director Bob Warren, who wrote the spot with creative director Hal Barber.”But they say he’s constantly in motion; it’s a natural tie.”
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