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Second Launch for Feminine Protection Item
LOS ANGELES–Herring/Newman is set to break its first campaign for a new feminine protection product called inSync Miniforms.
The Seattle agency has developed TV and print ads to accompany the launch of the product in the Pacific Northwest in January and then gradually roll out across the country. National ad spending is expected to reach $35-50 million, according to company officials.
The print ads will run in regional editions of national magazines including People, Cosmopolitan, Glamour and Mademoiselle.
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