'Here's to Beer' Enters Next Phase

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Skeptics and craft brewers in particular said that once Anheuser-Busch has wrung out whatever benefit it sought with “Here’s to beer,” it would drop the category-promoting campaign and move on to corporate priorities.

Yet “Here’s to beer” is shifting into its second phase with a focus on activation following a debut year of awareness building. More than 300 Miller and Coors distributors and craft brewers are among the A-B wholesalers who have signed on as members to receive sales materials that they use for promoting beer to retail customers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in