Agencies wanting to submit work for the inaugural Sammy (Southeast Award for Magazine Excellence) have until this Friday.
The awards were created by the Magazine Advertising Representatives of the South (MARS) in Atlanta to recognize great campaigns that included magazines as one of the media components.
To date, the fledgling effort has received strong support from the local ad community. Sawyer Riley Compton created the call-for-entries mailer, and the follow-up will be handled by The Morrison Agency. The latter piece, which will include the names of all shops submitting work, will be sent to senior marketing officials on the client side and agency search consultants. A note from MARS will urge marketers to consider listed shops if they are in the search mode.
For more information, call Ron Mulliken at (404) 364-4031 or Liz Thorington at (404) 364-4015.
The Sammy Awards will be presented Dec. 4.