HERE COMES THE E-BRIDE | Adweek
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HERE COMES THE E-BRIDE

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An online bridal store has engaged the services of Calise and Sedei.

The Dallas shop was retained to handle BrideSave.com's creative and media account following an informal review.

Annual billings were not disclosed. Previous advertising was handled in-house.

There won't be much of a honeymoon period. Calise and Sedei already is developing a print supplement, scheduled to appear in national magazines such as Bridal Guide later this spring.

"I'm excited because not only does it leverage our retail experience, but I love the fashion aspect," said chief executive officer Charlie Calise, whose agency opened earlier this year.

The shop also will handle online marketing, although Calise said there are no plans to redesign the Web venue.

"They have the best-looking bridal site on the Internet, so I wouldn't anticipate anything more than a few tweaks," he said.

BrideSave.com, based in Midland, Texas, sells more than 7,500 items, from wedding gowns and bridesmaid dresses to handbags and shoes.