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That started as a guest column in Adweek has blossomed into a full-length book and changed the lives of its authors.
Just released, Why People Don’t Buy Things (shown) was written by former Adweek columnists Harry Washburn and Kim Wallace, partners of market research firm Wallace & Washburn in Wellesley, Mass.
The book’s title was also the name of a column the duo penned for these pages back in the late 1980s, under the “Wallace & Washburn Marketing Report.”
Published by Perseus Books, Why People Don’t Buy Things classifies buyers into three categories: commanders, thinkers and visualizers.
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