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NEW YORK Publicis Groupe’s The Kaplan Thaler Group has created a spot for Procter & Gamble’s Herbal Essences that breaks tonight during WB sitcom What I Like About You, the client said. The product is also featured in a storyline during the show.
The ad, “WaterWall,” was directed by Marcus Nispel of MJZ and features Jadyn Maria singing her new song, “Rock You Senseless.”
During the show, two characters consider entering a Herbal Essences singing contest for a chance to win $1,000 and star in an ad.
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