Hennessy Remains at LatinWorks

DALLAS The Vidal Partnership has picked up Hispanic media planning and placement, public relations, event marketing and point-of-sale duties for Johnnie Walker, the client said.

The IAC Group in Miami previously handled the business.

Last fall Schieffelin & Somerset asked four roster shops to present their credentials in a review for what was then a Hispanic consolidation of merchandising, public relations and media duties for Johnnie Walker, Buchanan’s, Pinch and Hennessy.

Participating in that contest were four agencies: IAC; Vidal, which handles Buchanan’s and Pinch; independent LatinWorks in Austin, Texas, which has Hennessy; and Grey-backed Wing Latino Group, which is affiliated with MediaCom, the media buying and planning partner for the distributor’s general-market brands.