Henderson Promotes MLK Day in S.C. County

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ATLANTA Henderson Advertising has spearheaded a pro bono campaign designed to promote Martin Luther King Jr. Day in its home county. The federal holiday, celebrated for the first time in 1986, is still not supported by Greenville County in South Carolina.

“We were kind of underwhelmed by the fact that there’s no holiday,” said J.J. Puryear, art director at the Greenville, S.C., agency.

Henderson creatives, together with associates at Altamont Marketing and TVP Productions, produced three 30-second spots, hoping to convince county officials to recognize the day with a paid holiday for county employees.




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