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Ads from Henderson Advertising for Gold’s Gym franchises in South Carolina has landed the agency in an unexpected review.
Franchisees of the Venice, Calif.-based fitness center recently recognized a humorous print campaign from Henderson as “best among all Gold’s Gym advertising worldwide,” said agency chairman and chief executive officer Ralph Callahan.
“The award speaks volumes about the ability of our creative staff to take a relatively small project and turn it into first-class advertising,” Callahan said.
As a result of the award, client marketing director Derek Barton has approached Henderson for additional projects that agency creative director Andy Mendelsohn said could win the shop a national assignment.
Next month the Greenville, S.C.,
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