Five key staffers at Katsin/Loeb Advertising Inc. have joined crosstown rival Gardner Geary Coll and brought along such accounts as Fireman's Fund Insurance, Escalate and Yale-New Haven Hospital.
Those moving include Dan Katsin, co-founder and president of Katsin/Loeb, and Carlton Taylor, head creative.
Jeff Loeb, the other Katsin/Loeb co-founder, quit last month to free-lance.
Katsin/Loeb listed $46 million in billings last year and 36 employees. Its continuing status could not immediately be determined.
"I've known Dan for years, and he and he and his people will be a great addition to our agency. It can only help us continue our growth path," said Bob Gardner, president of GGC, whose accounts include Fisher-Price, Delta Dental, Diamond Walnuts and Williams-Sonoma.
GGC listed 75 employees and $65 million in billings last year.
The change of affiliation will help "provide our clients with an even broader array of marketing and communications services," Katsin said in a news release.