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NEW YORK Ogilvy & Mather tomorrow is launching a weekly broadband series for Hellmann’s mayonnaise that’s designed to extend the shop’s “It’s time for real” ad campaign for the Unilever brand, the WPP Group agency said.
The series, called In Search of Real Food, will be included on Yahoo! Food and feature chef and Food Network personality Dave Lieberman. The series, in 12 episodes, follows Lieberman as he travels across the U.S., talking to people about recipes and how they define “real food.”
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