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McRae Communications has added another niche marketer to its roster.
Automotive lighting manufacturer Hella has named the Fayetteville, Ga., shop lead agency for its aftermarket business in North America. Billings are undisclosed.
There was no review. The incumbent was Bar-olin Spencer Market-ing Communications in Voorhees, N.J., but a relationship developed with the client when McRae successfully completed a handful of projects for Hella.
“About a year ago one of their marketing people called,” said agency president Joe Snowden.
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