Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Heinz is contacting agencies about creative duties on its Ore-Ida, Smart Ones and Bagel Bites brands, sources said. Spending is estimated at $15 million.
Those brands had been handled by Omnicom’s DDB in San Francisco. Last month, however, that shop landed $15-20 million in Banquet Foods business from Heinz rival ConAgra, thereby leading to a split with Heinz and the search for a new agency, sources said.
New York consultancy Roth Associates is managing the search for the Pittsburgh client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in