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NEW YORK–H.J. Heinz Co. has narrowed its search for an agency to handle $10-15 million in pet-food brands to three: Element 79 in Chicago, Doner in Southfield, Mich., and Carmichael Lynch in Minneapolis, sources said.
Each will pitch creative concepts to the client in mid-September, said sources. A decision is expected shortly thereafter.
Four other shops did not advance: Suissa Miller in Los Angeles, Arnold McGrath in New York, The Martin Agency in Richmond, Va., and D’Arcy Masius Benton & Bowles in New York, according to sources.
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