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NEW YORK Heinz has partnered with Kaboose, a leading online hub for families, to launch a sub-site to promote Heinz products, including the new Silly Squirt children’s ketchup.
Silly Squirts will be touted in a national print push this month from Heinz agency Cramer-Krasselt in Chicago. The Mom-targeted print from the independent agency launches in two weeks and will focus on the product’s unusual bottle that allows kids to control the flow of ketchup into desired shapes.
Kaboose
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