Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK StrawberryFrog aims to bring back the art of poster advertising in a flight of ads for Heineken’s global “Meet you there” campaign.
The ads, which break at the end of this month, were conceived as giant illustrations for the sides of buildings, reminiscent of 19th century beer advertising.
“We wanted to bring the beer campaign back to that time when advertising was an incredibly cultural thing,” said Scott Goodson, CEO and CCO at StrawberryFrog in New York, which worked with the agency’s Amsterdam, the Netherlands, office on the effort.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in