Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Heineken USA held a launch party March 8 in Atlanta for its new Heineken Premium Light beer. About 200 attendees enjoyed free beer as they mingled with cheerleaders and Jim Mora, head coach of the NFL’s Atlanta Falcons. Seen here are (l. to r.) Bruce Skala, regional marketing director, Heineken; Shannon Mora, wife of the Falcon’s coach; Mora; and Andy Glaser, brand director, Heineken.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in