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Shop Gets to Work on Snyder’s, StreetZebra
LOS ANGELES–Heil-Brice Retail Advertising has picked up a pair of accounts worth a combined $8-10 million.
The Newport Beach, Calif., agency has already broken TV, radio and print work for Minnesota-based Snyder’s Drug Stores, a 57-store chain. The agency won the business without a review. The ads use the tagline, “Simply a better pharmacy.”
The shop is also readying an integrated campaign for StreetZebra, which is launching a sports and recreation Web portal catering to individual markets.
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