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Last week’s hiring of Nat Puccio and Suresh Nair as co-global strategic planners is Jim Heekin’s stake in the ground in his vision for the 80 offices of Grey, which he plans to remold into a more collaborative network.
“Grey has not been a cohesive, integrated brand globally, and that’s because there hasn’t been a set of proprietary tools used across the network,” said Heekin, the former McCann and Euro CEO who arrived at Grey Worldwide as CEO two months ago.
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