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Two retailers find their ad accounts in different stages of review this week. Hechinger Co., Largo, Md., appears to be putting its estimated $30 million business in play, and Fashion Bug, Bensalem, Pa., has named four finalists in the review for its $10 million account.
Adworks in Washington, D.C., the agency for Hechinger, has been invited to participate in the review. The account includes work for Home Quarters Ware-house, which Hechinger bought in 1995.
Client officials had not returned calls at press time.
Leonard Green, a Los Angeles-based investor, acquired both Hechinger and Builders Square, formerly of Houston, in September.
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