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Ogilvy & Mather has been named agency for eSasa.com, a global trading Web site for heavy equipment surplus assets.
Based in Atlanta and launching in January, eSasa wants “to provide an e-commerce turnkey service for people looking to sell . . . aviation, mass transportation, mining and oil drilling equipment,” said Ian Latham, managing director at Ogilvy in Atlanta. “Their goal is to build a great business that just happens to be on the Internet.”
“We are building a global brand,” said John Harrison, eSasa’s president.
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