A trip through almost any major airport can cause someone to take the Lord's name in vain. Now and again, however, a conversation with God can be a good thing.
At least that's the sentiment in a new print campaign for the Interfaith Chapel at Atlanta's Hartsfield International Airport, created by the Atlanta office of Merkley Newman Harty.
The catalyst for the effort was Merkley planner Dan Sutton, who was catching a flight one day and noticed the chapel sign. It was so small it was easy to miss.
"If you need to get your head and spirit, together, a chapel is better than a bar or phone booth," he said.
The campaign, which consists of three dioramas, carries simple messages: "Just passing through? Aren't we all?" and "Does anyone really know their estimated time of departure?"
Kudos for the blessed work go to creative directors Rick Rabe and Chris Schlegel, copywriters Jay Wallace and John Spear and account planner Dan Sutton.
-By Jim Osterman