Heater Lands Reebok Kids

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Reebok International plans to relaunch its children’s line of apparel and shoes with a new campaign from Heater Advertising.
The Boston agency, a Reebok roster shop for more than a year, is at work on two 30-second spots slated to break in the first quarter of next year. Billings were not disclosed.
The commercials will feature products geared toward 7-13-year-olds, the next age group up from the company’s Weebok line of casualwear for toddlers. “I think there’s a huge potential in [the children’s] market,” said agency president and creative director Bill Heater.

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