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Red and Heater Advertising, two small, creatively driven shops on opposite coasts that share roots in the Boston ad community, have joined forces.
Heater, an 8-person operation here, will now function as the East Coast office of Mill Valley, Calif.-based Red, which has 15 staffers. The name Heater Advertising will no longer be used.
Don Easdon and Jeff Billig from Red and Heater’s Steve Giuggio become managing partners of the combined entity, in which the three hold equal equity positions.
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