Heart Association Launches Review for First Paid Ad Campaign

CHICAGO The American Heart Association is in the early stages of an agency review for its first paid-advertising effort. Billings are estimated at $40 million over three years.

The Dallas-based association has enlisted The Rojek Cutcher Group in Cleveland to oversee the search for an full-service shop to handle a national branding campaign, RCG principal Lorraine Rojek said.

Billings are estimated at $40 million over three years. There is no incumbent.

Requests for proposals will be sent to agencies within the next two-to-three weeks, according to Claire Bassett, chairperson of the association’s agency selection committee.