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In a city teeming with provocative, in-your-face billboards comes this new entry: one image of two men cozying up and another of two women about to smooch along with the question: “It is queer to care too much?”
The eye-catching images will soon be seen throughout Los Angeles as part of an effort to promote the Lambda Medical Group. Established by the Los Angeles Gay & Lesbian Center two years ago, the organization helps serve the healthcare needs of gay men and women of all socio economic backgrounds.
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