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HealthStar Names Copy Director

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HealthStar Advertising in Woodbridge, N.J., has assigned Gregg Friedmann to the newly created position of vice president and copy director, responsible for overseeing both the copywriting and editing departments. Friedmann is a former vice president and associate creative director for copy at Torre Lazur Communications, where he worked on several brands, including the launch of Roche's Pegasys for the treatment of hepatitis C. He will report to Kristi Bridges, HealthStar's executive vice president and executive creative director. Friedmann, a medical advertising writer since 1992, has written or supervised copy for projects ranging from sales motivation and patient education materials to Web sites, corporate campaigns and direct mail. HealthStar's client roster includes Alpharma, Barr Laboratories, Berlex Laboratories, Duramed Pharmaceuticals, Novartis and Somerset Pharmaceuticals.